Exciting developments using AI have been seen throughout the creative economy, and are described below. Many take advantage of progress in machine learning to analyse huge datasets to learn specific behaviours, thereby allowing computers to recognize patterns and “learn” new actions without being explicitly programmed.
More disruptively, machine learning has begun to create original content. The implications have been felt across multiple industries. In music, AI has produced instrumental sounds that humans have never heard before. The same team taught a neural network to draw sketches of animals and objects and generate sophisticated images from photography.
Content at the point of consumption is being dramatically altered by immersive technology. According to one poll, 46% of audiences associate virtual reality with novelty experiences and 60% with high-end gaming,12 but artificial and virtual reality have the capacity to provide truly transformative experiences by promoting new and meaningful feelings, skills and understanding.